Digital Marketing Strategy

Helping companies develop and execute on a profitable digital strategy.

digital marketing strategyAfter the first half of 2020, I think we can all agree that having a digital presence is more important than ever. Let’s face it….we live in a digital world. Realtors of all sizes and experiences need to adapt or else they may face the reality of closing their doors for good. We don’t want to see this happen to you. We want you to survive. Actually, we want you to thrive.

We understand that you need more leads to turn into appointments to turn into buyers/sellers. We also know that sitting down and thinking about a digital strategy is overwhelming. For this reason, we help companies build out a plan and roadmap with your goals in mind. We’ll take this roadmap and execute on it.

Overall Strategy Behind the Strategy

We develop a customized digital marketing plan that helps you reach your goals whether it’s to generate more leads, grow your profits or both. After sign off, we get to work on executing the plan each month.

We breakdown the plan into four parts:

  • Identify Target Audience & Ideal Market – Before we put a plan together, we think it’s important to understand you first. We’ll talk through your ideal customer and exactly which markets you serve. There really is no point in investing marketing dollars to advertise to John in Idaho when Sally in New Hampshire is a potential client for you.
  • Generate More Leads – In most cases, leads are the lifeblood of real estate businesses in the U.S. To get a steady flow of leads to follow up on can prove to be extremely profitable long-term. Through social & PPC ads and email marketing, we’ll maximize lead gen opportunities.
  • Converting the Leads – Bringing in leads is one part of the equation. Converting them is the other. It does no good if we bring in leads that don’t know who you are or are uninterested in your service/product. We strive to automate the conversion of leads into potential customers.
  • Reporting & Analysis – We want to maximize your ROI. As we continue our partnership and deliver on the digital marketing strategy, we’ll report on the key metrics. As we optimize the program, we’ll need to know what’s working and what can be adjusted.

Now that you made it this far. Let’s schedule a call. We look forward to hearing from you!