When it comes to search engine optimization (SEO), one of the first things you should do is optimize your permalink structure so its SEO friendly for any content you publish. What is a permalink? A permalink is essentially the URL or…
Do you think the internet moves too fast? We do too. In fact, something posted six months ago feels like six years ago! That’s why repurposing old content, especially blog posts in your real estate business, should be included in…
What is SEO? I get this question A LOT from realtors that are looking to improve their digital marketing game. It’s a question that I think needs a good, simple answer because it is extremely important if you own a website…
A UTM code is a way to track the performance of campaigns and content for your digital marketing activities. By adding the UTM code to the end of a URL, you’ll be able to see where your traffic is coming…
At Coastal Panda, we used to provide multiple services including WordPress Management. Today, we primarily run social advertising for our awesome clients. We are huge fans of WordPress for our clients so I wanted to provide my take if you…
Digital marketing – otherwise known as online marketing, internet marketing, online advertising, internet marketing (you get the idea) – is a way to connect your products and/or services with potential customers through various digital channels. So, when we refer to…
There’s a domain name scam still making its rounds. It’s one of the oldest in the books but I’m assuming that it’s still getting people since it’s alive and well. I literally got an email earlier today but wanted to…