At Coastal Panda, we used to provide multiple services including WordPress Management. Today, we primarily run social advertising for our awesome clients. We are huge fans of WordPress for our clients so I wanted to provide my take if you are considering WordPress vs. Wix vs. something else.
WordPress has become wildly popular as a CMS (content management system) since it launched in 2003. Over a decade later, this open-source platform is used by a wide range of websites from personal bloggers to sophisticated Fortune 500 companies. In fact, almost 30% of sites are powered by WordPress. The benefits of WordPress for an individual or company has an edge over other platforms. Keep reading to learn why…
Due to the cost, features, community and ease-of-use, WordPress is the #1 software that powers millions (not exaggerating) of sites on the web.
Why is it so special and why do we continue to recommend it for all of our friends at Coastal Panda? I’ve highlighted five benefits of WordPress and why it is – and will continue – to be the best among its competitors – Medium, Ghost, Joomla, Drupal, Tumblr, Squarespace, Wix, etc.
1. Quick Installation Process
With the invention of one-click installs from major hosting companies including Blue Host, setting up a WordPress site is super painless.
Gone are the days of setting up many file folders on a server and tying each one together to make sense of it all; its literally all done for you!
2. Ease of Use
A non-technical person can easily and quickly learn how to use the WordPress platform.
Setting up and navigating though the open-source platform is really easy…even a caveman can do it (so cliche now)!
There are hundreds of resources, including this site, that provide useful and relevant information that you can learn from. One of the beauties of WordPress is that you don’t need to be a web programmer or even a computer nerd to get the basic grasp of it. If you have a handle on Microsoft Word, you will be able to manage your own blog.
For example, here’s the back-end of the post you are reading…
3. BIG Brands are Using it
When big brands are using a particular software, you should feel at ease. Giant corporations have the accountability factor and will ensure that they are using the best of the best.
I’m not saying just follow the crowd but follow the companies that put a lot of money and research to stay competitive. If WordPress was ever glitchy or sub-par, you should rest assured that these large company’s would be all over Automattic.
4. Premium Themes
Another advantage of the WordPress platform are the designers that create premium themes. We would caution you to stay clear of free themes, but there are thousands of WordPress premium themes available for a low initial investment. Small businesses should take advantage of this.
As WordPress site owners, you can take advantage of the design and coding talent in the community. This will save you tons of time and money in the short and long run.
The best place to find a premium theme is Theme Forest, they have hundreds of themes in many styles.
5. SEO (Search Engine Optimization) friendly
The WordPress platform was originally created as a blogging platform but has expanded to much more. Due to its structure, WordPress sites get the good rep of being SEO friendly.
With so much noise on the internet, you should take advantage of any edge in the search engines. On top of it all, plugins like WordPress SEO enhance the visibility of your site in Google, Bing and Yahoo!
So there you have it…a quick but I think useful snapshot into the main reasons you should use WordPress for your site. I personally have 10 years experience and I must say it has come a long way but the core benefits remain the same. I’m optimistic that WordPress will continue to evolve as a powerhouse in the marketing community.